Introducing FRL ALTERNATIVES,
FRL ALTERNATIVES is designed to help the dealer regain some of his lost market share, while improving margins. We have carefully selected 5 of the most popular categories of office furniture, and are now offering ALTERNATIVE brands to achieve this end. By offering low prices on generic products, a dealer is less likely to be “price comparison” shopped, and more likely to close the deals, and achieve the margins once thought to be long lost. We have struck incredible deals with some American manufactures, as well as some in Asia and Brazil. Our offering consists of laminate desks,veneer desks, lateral files, veneer bookcases, office partitions, and office seating. All of these fine products are available at FACTORY DIRECT pricing, and are available for immediate delivery! Use this valuable website to show clients our products, and use the high resolution images to produce your own advertising campaign. By clicking the “media kit” option, you can reproduce the entire catalog, or just one page at a time for mailers! All of these products are on display in our warehouse, and we encourage everyone to come and see the furniture. We’re confident you will like the selection, and can see the huge potential it offers. We believe this program is the perfect addition to the FRL family of products and services, and as always, we thank you all for your continued support. Good selling! Dana Resnick, President
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